by Bob Burg
In my booklet, The Success Formula," Principle Number Two is
: "Apply the Information Immediately." Why? Because,
knowledge without action is the same as having no knowledge at
Recently during presentations for Cyberwize/The
Hager Marketing Group in Texas, I discussed how to use
"Winning Without Intimidation" principles to get out of a
speeding ticket. (Note: I do not endorse speeding. What I
do endorse is learning from a human mistake you might make without getting a ticket!)
I received the following note from one of the attendees the day
after the conference:
" Good morning, Bob. First want to tell you how much I
enjoyed your presentations this past week end in San Antonio
with the Cyberwize/Hager Marketing Group - truly outstanding.
"I think you know what I'm going to say next. Yes, it
happened to me Sunday night on the drive back to Dallas - I
got pulled over for speeding. Text-book example.
"I remembered everything you taught us, and it was the first time I did not
get a ticket (40 in a 30 mile an hour zone). Thank you for the
information. I thought I was going to die when the officer
said 'Mr. _____, thank you for being so courteous."
Wow - talk about putting information to use right away.
Interesting that the officer thanked him. And, why?
Because the driver did not do anything manipulative. Instead, while
using some specific wording that I provided, he showed the
officer the respect due him.
|Amazing what courtesy and a few well-chosen words can accomplish..
The police have a very dangerous
job and, like anyone else, they'd like to be acknowledged for
the work they do. I've had former and current police officers
attending my seminars and/or who have read the book, Winning
Without Intimidation tell or write me that, if more people would
do this, they'd give out less tickets.
I love it!
It's amazing what sincere courtesy, and a few well-chosen
words, can help one accomplish.
But how did he do it? Here's the secret:
First, a key point: If you're going so far over the speed
limit that you are a danger to others, this won't work. You'll
get the ticket. This will work "most" of the time in most other
As soon as you hear the siren or see the "flashing blues",
safely pull over, put the car in park, and roll down your
Turn on the inside car light (if at night) and place your
hands on the "10:00 and 2:00" positions of the wheel, staying
still as the officer approaches. (This situation is one of the
most dangerous for a police officer, and he or she will
appreciate your courtesy of making their job just a bit easier
and helping them to feel safer). This is definitely a step in
the right direction.
When the officer asks if you realized you were going __ in
a __ mile per hour zone, admit it. Don't lie. Don't make
You might say, "I apologize officer. I didn't realize
it until I heard your siren. I looked down, and yes I was
going at that speed. I'm absolutely in the wrong." (This right
there might get you off the hook, as it will be the most
honest and refreshing words that officer has heard all night.
Imagine, someone actually taking responsibility for their
If you feel you must "make your case", simply say,
"Officer, again, I was definitely in the wrong. It's not
something I usually do and I'm wondering if, perhaps, I could
possibly get off with a warning."Then, if you believe it
necessary, use, what I call, the "Eight Key Words", which are,
"If you can't do it, I'll definitely understand."
The combination of your politeness, courtesy and words, will
usually get you, at worst, a written warning and, at best, a
verbal warning to "make sure you slow down".